Personalization means making a topic or discussion personal, so that the focus is on the person rather than the issue or idea being discussed. The word "personalization" is used to describe situations where a discussion is transformed from objective to personal, whether intentionally or unintentionally.
Examples of personalization:
1. At work: If the discussion is about a problem in the work system, and someone says, “You always make mistakes,” this is considered personalization because the focus has shifted from the problem to the person.
2. In public discussions: When someone criticizes a certain opinion and the response comes: “You don’t understand anything,” instead of responding to the point raised.
Reasons for personalization:
Weak argument: When a person is unable to present objective arguments, he resorts to personal attacks.
Tension or nervousness: Sometimes emotions cause a discussion to focus on people rather than ideas.
Ignorance or misunderstanding: When constructive criticism is confused with personal criticism.
How to avoid personalization:
1. Focus on the topic or idea, not the person.
2. Use neutral and constructive language.
3. If you are given personal criticism, try to calmly return to the objective discussion.
4. Distinguish between criticizing an idea and criticizing a person.
Personalization often deters constructive dialogue, so it's best to avoid it to ensure a productive discussion and mutual respect.